La Licorne

Logo - Single

2023

Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com

Creative Director: Ugo Varin Lachapelle, Léo Breton-Allaire Photographer: Richmond Lam Designer: Étienne Murphy Project Manager: Annie-Pier Bureau Designer: Ugo Varin Lachapelle

Our strategy for the redesign was to emphasize the venue over productions in its graphic platform. We developed a recognizable system with a triangular shape symbolizing a unicorn horn, creating tension and instability in compositions. This flexible system promotes La Licorne productions and guest productions, inducing the authenticity of the theater with a black and white color palette.