La vita e bella
Pro Bono Design-Complete - Series
Genevieve Goizioux (Cossette)
Winner: Cossette Client: Les Grands Ballets Canadiens de Montréal Creative Director: Richard Belanger Art Director: Julie Gelinas, David Theroux Designer: Étienne Roy-Martel VP, Business Lead: Benoit Chapellier Account Manager: Mathilde Givern-Heroux Chief Creative Officer: Peter Ignazi, Carlos Moreno
Every year, Les Grands Ballets Canadiens—a world-renowned ballet company—holds a fundraising gala. Under the theme of “la vita e bella,” we were asked to develop a brand identity that would celebrate life and beauty, while creating top-of-mind awareness for their cause. We drew inspiration from the poppy fields of Tuscany and crafted our own visual ballet of dancing poppy fields. Using motion software, we randomly created different patterns and shapes, that we then used across applications.