La vita e bella

Entire Promotional Design Program

2020

Cossette

Every year, Les Grands Ballets Canadiens—a world-renowned ballet company—holds a fundraising gala. Under the theme of “la vita e bella,” we were asked to develop a brand identity that would celebrate life and beauty, while creating top-of-mind awareness for their cause. We drew inspiration from the poppy fields of Tuscany and crafted our own visual ballet of dancing poppy fields. Using motion software, we randomly created different patterns and shapes, that we then used across applications.

Winner: Cossette
Client: Les Grands Ballets Canadiens de Montréal
Creative Director: Richard Belanger
Art Director: Julie Gelinas, David Theroux
Designer: Étienne Roy-Martel
VP, Business Lead: Benoit Chapellier
Account Manager: Mathilde Givern-Heroux
Chief Creative Officer: Peter Ignazi, Carlos Moreno