DesignThinkers 2017

Logo/Wordmark/Brand Identity - Series

2018

Rethink
w: rethinkcanada.com

In 2017, DesignThinkers doubled in size, bringing speakers together from an increasingly diverse range of disciplines. To express this shift, they needed an identity that could showcase infinite perspectives in a unified way.Our design solution: the eye. An iconic static logo that became a symbol for the common thread between all visual designers. The eye also came to life by tying the theme of ‘perspectives’ into social animations & user created content.

Rethink
Client: RGD
Creative Director: Hans Thiessen
Art Director: Alex Bakker, Jake Lim, Pamela Rounis, Hans Thiessen
Creative Director: Ian Grais, Chris Staples
Designer: Alex Bakker, Jake Lim, Pamela Rounis, Hans Thiessen
Illustrator: Alex Bakker, Carmela Cammisuli, Dustin Gamble, Jake Lim, Pamela Rounis, Hans Thiessen
Writer: John Eresman
Print Producer: Kerry Bhangu, Sharon Craig, Sarah Lee
Studio Artist: Jonathon Cesar, Jan Day, Tom Pettapiece
Developer: Ken Malley
Account Executive: Matt Leblond, Jeremy Harrison, Andrea Ludwick, Janice Quan
Digital Producer: Todd Harrison
Developer: Dustin Gamble, Alex Fleming, Hanna Chen
Broadcast Producer: Sarah Vingoe, Leigh O'Neill
Strategist: Leah Gregg
Printing Company: Bertie Printers, MET Fine Printers, Total Graphics, PCL Graphics, Roland
Web Agency: The Pixel Shop
Animation House: Titmouse
Audio House: Wave Productions