Le Creuset Canada brand identity & campaign
Entire Design Program
Winner: Polygraphe Creative Director: Sébastien Bisson Account Director: Marie-Claude Fortin Art Director: Edith Morin Designer: Edith Morin, Yann Carrière
Creating meaningful moments. An invitation to elevate every minute spent around the table. Equal parts emotion and quality of craftsmanship is the recipe for the brand’s identity. Le Creuset is innovative and forward-looking. Its heritage may span over a century but in tone, it’s firmly rooted in the present. This balance is highlighted with the use of modern photography, minimal layouts and premium production process. One major challenge: ensure an evolution without changing the original logo.