Legalize Us

Pro Bono/PSA/Charity Entire Design Program

2023

Cossette, Toronto, ON
t: 416-922-2727
e: awards@cossette.com
w: cossette.com

Ad Agency: Cossette Executive Creative Director: Anthony Atkinson Creative Director: Kevin Filliter, Anthony Atkinson, Theo Gibson Art Director: Kevin Filliter Copywriter: Anthony Atkinson Associate Creative Director Design: Chelsea Palmer Brand Designer: Paula Dopuda Executive Producer: Nan Row Senior Strategist: Geoff Gingerich Strategist: Stephen Pace Director, Branding & Design Strategy: Chelito Rubio Business Director: Aline Cleve Group Business Director: Asmait Hailu, Carleigh Hogg Account Coordinator: Rabia Sohail SVP, General Manager: Kathy McGuire Production Company: Magic Circle Workshop Production Company: Common Good Director: Christo Anesti Line Producer: Justin Smith Director of Photography: Ali Khurshid Online Facility: Artjail Senior Colourist: Clinton Homuth Colour Assistant: Kevin Wu, Jake Erxleben Online and Finishing: Ben Lee Producer: Alison Maxwell Executive Producer: Leslie McCartney Casting: Mann Casting Casting Director: Steven Mann Offline Edit: Common Good Editor: Red Barbaza Assistant Editor: Mikka Quinsac Lead VFX Artist: Alex Avram Executive Producer: Ainslie Thomas Audio, Sound Design and Mix: Berkeley Inc. Creative Director: Jared Kuemper Executive Producer: Tyna Maerzke Composer: Teddy Fantum, Christo Anesti, Ali Khurshid Client: Cannabis Amnesty Founder and Executive Director: Annamaria Enenajor Director of Operations: Stephanie DiGuiseppe Director Marketing & Strategy: Sameena Ibrahim

If you were convicted of cannabis possession before 2018, you are still considered a convicted criminal and could be shut out from employment opportunities in Canada.We created a brand identity to drive action, change and empower people, along with a short film that told the truth about real victims.