Legion Labs

Complete Brand Identity Program

2023

LG2, Quebec/Montreal/Toronto
w: lg2.com

Executive Creative Director: Ryan Crouchman Designer: Murilo Maciel Account Director: Antoine Levasseur Planner: Nathalie Houde Print Producer: Dana Bronsteter Production Artist: Carren Sauder

Brand identity for Legion Labs, a new cloud-based video game engine. As a startup, the new brand had to feel solid and trustworthy, but also exciting and intriguing. We developed an identity system that incorporates core elements of game design: texture, gravity, lighting, physics and motion. Raw components and materials from the game creation pipeline were brought to life as Lab creations, while the unique cloud based nature of the platform is represented through floating, fluid elements.