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Les Bacchantes

Packaging-Beverages-Alcohol - Series

2020

Ugo Varin Lachapelle (Studio Caserne)

Winner: Caserne Creative Director: Ugo Varin Lachapelle, Léo Breton-Allaire Graphic Designer: Marie-France Falardeau Project Manager: Andrée-Anne David

A business analyst turned winemaker will inevitably keep their logical side. They’ll calculate their vines in kilometers, follow the advice of their oenologist rigorously and optimize everything to offer the best possible product. That involves including numbers everywhere, even in the product names. No need to look too far when the inventory codes are that inspiring: R1 (première rouge meaning first red in French) or B2 (deuxième blanc meaning second white in French).

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