Les produits Julie
Food - Series
Creative Director: Louis Gagnon Art Director: Raymond Lanctot Illustrator: Gérard Dubois Creative Director: Daniel Robitaille Client: Cuisine pour paresseuse Inc.
Julie Snyder, a television personality adored by the Quebec public, has created a line of authentic foods with a local flavour. For this range of products, an identity program and packaging with fresh notes and a bright colour palette have been designed. Julie's figure, petite and slender, wearing her iconic outfits, poses with fruits and vegetables of extraordinary sizes. Tomatoes, rocket salad, almonds and olives share the limelight in playful compositions by the illustrator Gérard Dubois.