Lights on an Unsung Hero

Complete Rebrand Identity Program


Cossette, Montreal, QC
e: concours.mtl@cossette.com

Agency: Cossette Chief Creative Officer: Anne-Claude Chénier, Louis-Philippe Tremblay Vice President, Design: Richard Bélanger Vice-President, Business Lead: Zoé Béland Creative Director: Richard Bélanger Associate Creative Director: Lionel Michée Art Director: Lionel Michée, Simon-Charles Couture Labelle Designer: Florence Panneton, Guillaume Bechon Brand Strategy Director: Andréanne Lessard Account Director: Pierre-Antoine Lavoie Project Manager: Louiza Aider Print Production: Natalie Gadoua Production Artist: Nathalie Boucher Retoucher: Daniel Cartier Motion Design: Studio Nord Est Client: FEQ (a BLEUFEU festival) VP, Communications, Marketing and Public Affairs: Samantha McKinley Communications Director: Yannick Vézina Project Manager: Émilie Poracchia, Joannie Martin

What the FEQ? That was the Festival d’Été de Québec’s big question after 2 years of pandemic radio silence. Our mission: to re-energize the large-scale festival brand for a killer comeback. Our solution: a bold, eclectic new platform that’s bursting with possibilities. Built around a core graphic device made from artists' photos, the vibrant system has as much stage presence as versatility, enabling the brand to evolve with each lineup. A jam-packed and high-voltage design—just like the FEQ.