Complete Rebrand Identity Program
VP, Creative Director: David Kessous VP, Strategy: Marc-André Fafard VP, Account Services: Ingrid Roussel Art Director: David Beauchemin Strategist: Guillaume Dubé, Mathieu Dionne-Bazinet Layout Artist: Marie-Pier Daigle Account Services: Stéphanie Brunelle, Marion Haimon, Ambre Kerleau, Catherine Deslongchamps Copywriter: Olivier Giguère Creative Coordinator: Marilyn Beaudin Print Production: Geneviève Demers, Louis Dorval Mac Artist: Julie Hotte Architecture: Hélène Fortin, Joanie Couillard, Mathilde Lee Client: Ludia
Ludia's identity was thoughtfully applied through a tasteful, enduring design of the office's physical space. Colour harmonization between the different materials, from the curtains, leather benches, furniture footing and custom lighting, gives the space a unique look. The typographic treatment, room identification systems and a series of posters also bring the brand to life within the space in a modern and playful way.