MAC — Collection

Entire Design Program



Winner: Caserne Creative Director: Ugo Varin Lachapelle Graphic Designer: Étienne Angot, Marie-France Falardeau Project Manager: Andrée-Anne David

Throughout the winter and spring of 2020, the Musée d’art contemporain de Montréal (MAC) has proudly chosen to put the spotlight on its collection, highlighting the diversity of works it contains. The exhibition presents major pieces that have never been shown to the public since they were acquired. We chose to use bold messages, expressive bright colours and shapes that suggest opening (windows, sliding doors, circles) as key campaign images that would invite people to discover the collection.