Madawaska Microbrewery

Beverages-Alcohol Entire Package - Series


LG2, Quebec/Montreal/Toronto
t: 418-263-8901
e: concoursqc@lg2.com
w: lg2.com

Creative Director: Jacques De Varennes Art Director: Anthony Verge Strategy: Gabrielle Jacques Account Manager: Marilyne Beaudoin Head of production: Julie Pichette Mac Artist: Sylvain Grégoire Client: Martin Rioux-Beaulieu, ÉLiane Deschesnes-Plourde Illustrator: Anthony Verge, Nicolas Poulin Chief Creative Officer: Luc Du Sault, Marc Fortin

Located in Dégelis, the Madawaska Microbrewery draws its inspiration from the winding river of the same name that cuts through the city. The packaging design is based on a simple and eye-catching visual system which makes the cans stand out in the microbrewery's saturated world.