Manifeste de la résilience
Entire Design Program
Creative Director: Léo Breton-Allaire, Ugo Varin Lachapelle Designer: Léo Breton-Allaire, Étienne Murphy Photographer: Blouin Heartz Creative Director: Cath Laporte Illustrator: Cath Laporte Client: Réseau des fermiers-ères de famille
As the agricultural season took hold, the Réseau des fermiers-ères de famille wanted to take a stand and publish a manifesto: The Resilience Manifesto for an ecological, collective and sustainable Quebec agriculture. The creation of this manifesto and the campaign surrounding it were intended to make ambitious and hopeful claims heard. The graphic approach is raw and demanding, sending a signal of urgency. The idea was to transform the letter into a poster, with the objective that it be read.