Food - Series
Client: Manukora - Botanicals Creative Director: Peter Ladd, Don Cleland Designer: Peter Ladd, Timothy King, Twoo Nguyen Copywriter: Ryan Leeson Photographer: Makito Inomata
Looking to make a shift within the commodity driven honey category, Manukora developed a new product line based on combining manuka honey with potent ingredients such as elderberry, echinacea, and ashwagandha. Positioned as a modern health and wellness brand, the new line was aptly named Botanicals. Inspired by daily rituals of personal wellbeing, the sub brand was designed to celebrate self care and encourage a health conscious lifestyle.