McAuslan, Public Relations Launch Material
Promotional Collateral - Single
Creative Agency: compagnie et cie Photographer: Mathieu Lévesque, Consulat Copywriter: Hugo Léger Public relations: Karine Cousineau, Karine Cousineau Communications Client: McAuslan Brewery
A leader in the Quebec and Canadian brewing industry, in 2021 McAuslan Brewing launched LOCK 4, its new micro-distillery and line of spirits. The new brand was created from scratch, from positioning and naming to identity development and product packaging. Located directly across from the historic Lock 4 on the banks of the Lachine Canal in Saint-Henri, the micro-distillery was named as a tribute to the rich heritage of the area and its residents.