McDonald's x Raptors Sponsorship
Brand Identity-Logo - Single
In 2018, McDonald’s Canada entered into a multi-year, multifaceted partnership with the Toronto Raptors (Canada’s only NBA team), and what a first year it would be! We brought the Toronto Raptors and McDonald’s together in as many ways as possible to deliver that and demonstrate that we’re true fans, not just another random corporate sponsor. We share your passion, your excitement, and your somewhat irrational but oh so powerful, unwavering commitment to the team.
Winner: Cossette Chief Creative Officer: Carlos Moreno, Peter Ignazi Group Creative Director: Jon Frier Creative Director: Kevin Filliter, Jordan Cohen Copywriter: Darby Clarke, Ryan Kukec, Mike De Candido Art Director: Anton Mwewa, Jake Bundock Designer: David Tang, Eric Wood Design Director: Jenna Anderson Studio: Raquel Mullen Production Artist: Shireen Kok Production Designer: Graham Washer Retoucher: Trevor Gauthier Strategist: Laura Kim Motion Graphics Artist: Gwen Ng Account Supervisor: Valerie Mascarin, Mike Burke Account Executive: Ali Cook Project Manager: Jess Crighton Director of Content: Youri Hollier Group Business Lead: Tina Haessler VP, Business Lead: Geoff Wilton SVP, Managing Director: Kathy McGuire Media Agency: OMD Canada Client: McDonald's Restaurants of Canada Limited, MLSE, NBA