MEC Packaging Revamp
Entire Packaging Design Program
Winner: Andrew Zo Designer: Andrew Zo Copywriter: MEC On-Packaging Photography: MEC
Winning Website: andrewzo.com/portfolio/mec-packaging-revamp
The MEC private label packaging revamp launched in the late spring of 2019 with 25+ categories and countless packaging updated. Unlike the usual brand refresh that focuses on a visual overhaul, the revamp paid close attention to the format of the packaging. The goal of the revamp was not to increase brand awareness; it was to improve the shopping experience by helping members find the right item as quickly as possible.