Food - Series
Creative Director: Anne Sylvestre Art Director: Romain Pedeboscq Designer: Laura Charette Agency Producer: Marie-France Falardeau Project Manager: Véronique Cassidy Creative Media Strategist: Marie-France Latour Set Designer: Evelyne Morin Copywriter: Marie-France Latour Client: Miett Chips
Winning Website: beta.deuxhuithuit.com/fr/projet/miett
Inspired by the Happy Hour Hero in all of us and our client's conscious farming approach, Miett's identity seeks to make eating locale as easy and fun as opening a bag of chips. The nostalgic graphic design mimics our collective memory of what a chip bag should look like. When picking a local treat to munch on, Miett became the no-brainer, grab-and-go choice for Quebecers.