Mix 'n Match
Promotional Design Other - Series
Toronto’s CN Tower is one of the world’s tallest free-standing structures. Its iconic design is the heart of the city. This KitchenAid digital board connected it to the iconic shape and design of their stand mixer. A camera detected and converted the ever-changing colour of the CN Tower into an XML feed in real-time. An algorithm then provided trafficking instructions to the board, instructing it to match the colour of the stand mixer to the CN Tower’s lights.
Winner: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Creative Director: Ian Simpson, Catherine Allen Art Director: Michael Romaniuk Copywriter: Patrick Godin Account Team: Nadine Arsenault, Lisa Sousa, Skye Gandy Planning Team: Spencer MacEachern Client: Whirlpool Corp. KitchenAid Small Appliances, Jacqueline Probert Agency Producer: Marko Stevelic, Teresa Bayley Studio Operator: Greg Heptinstall Production Artist: Brandon Dyson, Steve Goode Web Production Company: Bounce Studio Interactive Producer: Finlay McEwan Production Company: Zulubot Executive Producer: Tom Evans Social Content Producer: Rebecca Wood Production Coordinator: Jane Broadfoot Photographer: Alex Wong Social Media Editor: Cecilia Bernasch Media Agency: Cossette Media Media Agency Planner: Erica Goldfarb