MOCA's Thinking Emoji

Experiential/Event Design-Complete - Single

2020

Leo Burnett Toronto
w: leoburnettdesign.ca

MOCA Toronto wanted to promote the Age of You, an exhibit about who we are today. So we took society’s online sharing behavior and created a symbol that asked the question; “If you don’t post a selfie, were you really here?”  Meet MOCA’s Thinking Emoji - a symbol that got people to rethink their sharing obsession. The Thinking Emoji popped up everywhere, and people did exactly as planned – they shared it, and in the process promoted the exhibit, making it the most visited in MOCA history. 

Winner: Leo Burnett Toronto
President: Ben Tarr
Chief Creative Officer: Lisa Greenberg
SVP, Creative Directors: Anthony Chelvanathan, Steve Persico
Art Director: Natee Likitsuwankool
Copywriter: Appanna Chetranda, Manas Abrol
Producer: Tania Gaudio, Andre Williamson, Franca Piacente
Print Producer: Gord Cathmoir