Monsieur Gustav

Food - Series

2022

lg2, Montreal, QC
t: 514-281-8901
e: dvtmtl@lg2.com
w: lg2.com

VP, Creative Director: David Kessous VP, Strategy: Marc-André Fafard VP, Account Services: Ingrid Roussel Designer: Claudie Grenier-Côté, Marie-Pier Gilbert, Marie-Pier Daigle, Karine Allie Copywriter: Jocelyn Leroy, Jean-Christophe Diaque, Gabrielle Fortin-Larose, Kyle Elich Illustrator: Benoit Pellé Account Services: Laure Hamonic, Julie Bégin Project Manager, Production: Mélanie Thérien Graphic Production: Geneviève Demers Mac Artist: Joanie Évrard Client: Agropur

In recent years, many consumers have discovered the world of fine cheese. However, the category can be intimidating to the uninitiated. Meet Monsieur Gustav, the brand's new face. A generous and fun-loving foodie, he is presented as a spokesperson and guide who democratizes the often complex world of fine cheese.