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Must TV ad

Motion-Short - Single

2020

Joanne Lefebvre (PAPRIKA)
t: 514-276-6000
e: production@paprika.com
w: paprika.com

Winner: PAPRIKA Creative Director: Louis Gagnon Art Director: Fanny Huard Motion Graphics Artist: Fanny Huard

Winning Website: vimeo.com/302299420

Must is aimed at a young and creative audience. A bold approach, which positions the brand in a fun and innovative way. The goal was to make Must known while presenting the flagship products of his collection. The alternation of illustrations and photographs, punctuated by music, creates an unusual advertisement that does not go unnoticed in the television field. The advertising is in line with Must’s mission, inspiring and accessible.

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