National Magazine Awards
Pro Bono/PSA/Charity Entire Design Program
Ad Agency: Rethink Client: National Magazine Awards Foundation Chief Creative Officer: Aaron Starkman Executive Creative Director: Leia Rogers, Morgan Tierney Creative Director: Hans Thiessen Associate Creative Director: Alex Bakker Art Director: Alex Bakker Designer: Sharleen Ramos, Alex Bakker Writer: Sean O'Connor Editor: Leigh O'Neill, Ignacio Florez Broadcast Producer: Yogi Omar Account Director: Kat McKeen Account Manager: Isha Kanyal Head of Strategy: Darren Yada
The National Magazine Awards celebrate excellence in journalism and visual creation. For their 2021 showcase, they needed a creative expression to help celebrate the best in Canadian journalism. We created an identity centered around the printed magazine in its most distilled form: the spine. From there, the design system explores a range of perspectives – inspired by the wide range of perspectives – inspired by the wide range of publications that submit to the award each year.