D-087a.jpg
D-087b.jpg
D-087c.jpg
D-087d.jpg
D-087e.jpg
D-087f.jpg
D-087g.jpg
D-087h.jpg

Never Standing Still

Entire Design Program

2020

After successfully rebranding in 2018, our goal for the Ballet’s 40th anniversary was to establish it as a national institution and reach new audiences. Our strategy was blending traditional and pop cultures to celebrate the Ballet’s heritage and innovative spirit. Our work helped increase subscriptions by 33%, and elevated Hong Kong Ballet’s position as a cultural institution nationally and as one of the most vital ballets in the world.

Voice: 202-797-1018
Website: designarmy.com

Winner: Design Army Chief Creative Officer: Pum Lefebure Executive Creative Director: Jake Lefebure Creative Director: Heloise Condroyer Art Director: Gaby Hernandez Director: Dean Alexander Choreographer: Septime Webre Director of Photography: Andrew Strobridge Assistant Director: Erin Winebrenner Editor: David Grossbach Music/Sound: Simon Lister Colourist: Parker Jarvie Producer: Mikyung Kim

Winning Website: hkballet.com/en

Share