New Room Branding

Small Business


Six Cinquième, Montreal, QC
w: sixcinquieme.com

Design Studio: Six Cinquième Art Director: Ashley Phillips Brand Strategist: Miro Laflaga Designer: Rachel Zhang Copywriter: Christelle Saint-Julien Consultant: Ramatoulaye Sow

Winning Website: sixcinquieme.com/projects/new-room-2

New Room is a team of impact and innovation designers offering programs and services that drive social & organizational transformation in communities & companies. The visual identity encapsulates the flexible and adaptive nature of the brand. The icon is a versatile, abstract reference to the letters N and R using negative space to represent the opening of an archway which stretches, morphs and opens up to represent an ever evolving space, changing and adapting to the community's needs.