no name Dorm Kit

Promotional-Gift Items/Premiums/Apparel - Series


john st.

Winner: john st. Executive Design Director : Mooren Bofill Executive Creative Director: Cher Campbell Associate Creative Director: Simon Au, Sanya Grujicic Design Director: Jacqueline Lane Designer: Michael Arnott Chief Creative Officer: Angus Tucker Copywriter: Duncan Boyd Client Service Director: Ryan O'Hagan Account Director: Caitlin Elliot Account Coordinator: Emma Cully Producer: Andrew LaGrave Chief Strategy Officer: Megan Towers Strategist: Colin Carroll Experiential partner: 6Degrees Client: Loblaw Companies Limited - no name

During Frosh Week in September, when students went back to school at Western University and the University of Toronto, they were greeted with the no name Mobile Dorm Truck. The pop-up (err…drive up) had everything students needed for their dorm rooms – sheets, lamps, recyclable food containers, chairs, flip flops, beer-pong kits and water bottles – all branded in no name’s iconic black-and-yellow design system.