Not For Lease
Promotional-Point-of-Sale Messaging - Series
Ad Agency: The Local Collective Chief Creative Officer: Matt Litzinger Creative Director: Pepe Bratanov VP: Kaitlin Doherty Executive Producer: Lauren Brown Designer: Omar Morson Writer: Matt Litzinger Art Director: Pepe Bratanov Account Director: Amanda McMillan Planner: Michael Ash
Small businesses account for 97.9% of Canadian businesses. Due to COVID-19, 50% are truly worried that they may have to close permanently. If Canadians are strongly on board with the “shop local” movement, why are local businesses suffering? On Nov. 24, the second day of the new lockdown, Roncy residents woke up to more than fifty store/business windows covered in craft paper, with For Lease signs. This arresting display forced shoppers to viscerally experience the reality of the pandemic.