Notes IPA - Posters
Craft - Illustration - Series
Zulu Alpha Kilo, Toronto, ON
Creative Director: Zak Mroueh Head of Design: Stephanie Yung Associate Creative Director: Kevin Sato Art Director: Kevin Sato Associate Creative Director: Vinay Parmar Writer: Vinay Parmar Designer: Kevin Sato Account Team: Erin McManus Planner: Spencer MacEachern Planning Team: Shaunagh Farrelly Designer: Zoe Kim Client: SingleCut Beersmiths, Rich Buceta, Dan Bronson, Danielle Palermo Producer: Houng Ngui, Kathryn Brown Photographer: Sean Donnelly Studio Director: James Graham Senior Studio Artist: Jeannette Downes Lead Production Artist: Ashleigh O’Brien Production Artist: Mila Lukezich
Notes IPA is the first beer crafted to teach you guitar. To commemorate this unique brew, we designed a limited-edition poster series based on the beer’s signature feature: a custom-made guitar pick that doubles as a pull tab. Each poster features a unique guitar chord on the beer label and reimagines the pick as an ode to the SingleCut brand’s rock ’n’ roll ethos, Drink Loud.