Offset Mode

Cause-Related Creative Response - Single

2023

Rethink, Toronto/Montreal/Vancouver/New York, ON
t: 416-583-2178
w: rethinkideas.com

Client: Tree Canada Production Company: Apply Digital Executive Creative Director: Leia Rogers, Morgan Tierney Creative Director: Sean O’Connor, Hans Thiessen, Jake Hope Art Director: Jake Hope, Charmaine Cheng Writer: Sean O’Connor, Hannah Prystay Lead Strategist: Darren Yada Amplification Strategist: Sara Lemmermeyer, Kaitlyn Vian, Lianne George, Aliz Tennant Broadcast Producer: Terri Winter Web Developer: Steve Lam, Ken Malley Editor: Tyler Erdelac Account Services: Shirley Lam, Mitch McKamey Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Lead Developer: Natalija Zdravkovic Lead Designer: Daniela Valdes Tech Supervision: Andrea Moretti Design Supervision: Mauricio Pommella QA Analyst: Christie Chris Project Management: Jason Ling, Josella Tan Delivery: Vaibhav Lohia Client Supervisor: Greg Hotte, Amelia Sproule

The internet is a bigger polluter than the airline industry. That’s the impetus for Offset Mode—a Chrome extension that calculates the carbon impact of your browsing, downloading, and streaming, and invites you to offset exactly what you use through a donation to Tree Canada’s National Greening Program. Visit OffsetMode.com to add Offset Mode to Chrome.