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Orders of Sacrifice

Entire Packaging Design Program - Campaign

2022

Zulu Alpha Kilo, Toronto, ON

Art Director: Vic Bath, Michael Romaniuk Writer: Dan Cummings, Marco Buchar Design Director: Dejan Djuric Designer: Jackman Chiu Chief Creative Officer: Zak Mroueh Executive Creative Director: Brian Murray Agency Producer: Tim Lynch Account Team: David Tremblay Account Team: Samantha Tang, Rob Feightner Client: HomeEquity Bank, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill Media Agency: OMD Media Team: Dwayne Mataseje, Mitchell Cornelisse (OMD) Media Agency: iQuanti Media Team: Justin Lee PR Agency: Weber Shandwick PR Team: Jacklyn Power, Jennifer Wasley Production Company: Zulubot Director: Vic Bath, Dan Cummings Production House Producer: Mitch Cappe, Sarah Dayus Cinematographer: Kyle Chappell Editing Company: Zulubot Editor: Max Lawlor, Mitch Reed Online: Zulubot Colour: Felipe Chaparro Engineer: Dino Cuzzolino Photographer: Noah Mroueh

Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, historically accurate recreations of WWII era field ration kits were made available on DoorDash. All proceeds went to veterans in need. The typography, paper stocks and package design were guided by references from the Canadian War Museum and a QR code drove to a guided unboxing video, including interviews with WWII veterans.

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