PARA Coffee Entire Design
Young Blood Entire Design Program
Young Blood: Shu Yao Liu Design Studio: Local Remote Creative Director: Shu Yao Liu Designer: Tai Yuan Hu, Wei Yu Art Director: Keng Ming Liu Project Manager: Wei Ni Photographer: Jun You Liu Client: PARA Coffee
Created to make science a significant part of the coffee-making process, PARA Coffee – based in Taipei City – is a fully automatic pour-over coffee shop offering a range of timeless and authentic flavours. We have crafted an unapologetically bold, chunky, and formidably confident identity for PARA Coffee. With a vibrant colour palette and flexible labeling system that demonstrates the variety and diversity of flavours on offer, marking the brand as something ever-adapting.