Parkscapes Vol.3

Cause-Related Creative Response - Series


LG2, Quebec/Montreal/Toronto
w: lg2.com

Executive Creative Director: Ryan Crouchman Creative Director: Rana Chatterjee, Jeff Cheung Designer: Murilo Maciel Client: Community Music Schools of Toronto, Kingsway Music

A new design system for Parkscapes, a series of sample-based albums created by Community Music Schools of Toronto. We've layered and sequenced simple shapes to create a visual identity that is meant to be re-imagined and remixed just like the albums themselves. We launched the new design system with Parkscapes volume 3 on social and IRL, with a fresh makeover, giving Parkscapes an identity as unique as its purpose, and helping CMST continue to transform lives through music.