Pass The Bill
Promotional-Announcements/Invitations/Cards/Kits - Single
On October 17th, 2018, Canada became the second ever nation to legalize recreational cannabis, thanks to Bill C-45. Leaf Forward wanted to celebrate the occasion so we launched Pass The Bill. All 90,659 words of the Bill printed on ultra-thin rice paper using safe, smokable, non-toxic ink, and packaged like official legislation. We even designed a weed-inspired version of the Canadian crest. The government passed the Bill, and now Canadians could, too.
Winner: Rethink Creative Director: Joel Holtby, Mike Dubric, Aaron Starkman, Ian Grais, Chris Staples Writer: Kyle Simons Art Director: Skye Deluz Strategist: Hannah Newport, Sean McDonald, Slix Tennant Director/Videographer: James Cooper Photographer: Peter Andew Luztyk Print Producer: Narine Artinian, Sara Lemmermeyer Account Director: Scott Lyons