Pay Tribute

COVID-19 Response - Single

2021

Wunderman Thompson Canada, Toronto, ON
w: wundermanthompson.com

Executive Creative Director: Ari Elkouby Creative Director: Brigitte Ledermann Design Director: Mike Butler Copywriter: Tim Das Art Directors: Lily Coyle Planners: Stephanie Gyles, Arielle Peters Client Service Director: Scott Miskie Account Director: Mike Davidson, Chitty Krishnappa Project Manager: Roman Swietlik Project Coordinator: Mitchell Brennan Project Manager: Alexa Legge Producer: Jennifer Cotton Print Producers: Patrick Conway, Sherri ODonnell, Kim Fijan Copy Editor: Jocelyn Paris Editor: John Collucci Post-Production: Christine Tsao, Madison Paquin Retoucher: Any Smits Producer: Maddy O'Shaughnessy Production Company: The Faculty Director: Daniel Kelley Manufacturer: Agile Manufacturing Inc. Technology Company: Avrio Public Relations: Hill+Knowlton Strategies Clients: HSBC Bank Canada, Royal Canadian Legion

Winning Website: ourshowcase.ca/PayTribute

This Remembrance Day HSBC helped modernize the Royal Canadian Legion's fundraising efforts with a COVID-19 friendly, fully contactless Poppy box. 250 of the aptly named Pay Tribute™ Poppy boxes have been created to give Canadians choice in how they donate while preserving the tradition of wearing a lapel pin poppy as an act of Remembrance.