Complete Brand Identity Program
Creative Director: Fidel Peña, Claire Dawson Designer: Brittany Waldner, Ritu Kanal, Claire Dawson Photographer: Paul Weeks Production Manager: Wali Mahmud Client: Perfumehead
Winning Website: underlinestudio.com/works/perfumehead
Underline worked with Perfumehead, a Los Angeles-based luxury fragrance brand, from its initial conception phase to its launch today. Debuting with a line of 7 fragrances inspired by the city of LA and developed by some of the best French perfumers, Perfumehead is a brand with an uncompromising commitment to craft. The logo utilizes typography inspired by the iconic LA Chateau Marmont and diffuses spatially evoking how fragrance behaves in air.