Pondejoy

Retail Applications - Single

2022

Nothing Design Studio, Toronto, ON
e: hello@madebynothing.com
w: madebynothing.com

Designer: Rahul Bhogal Photographer: Pophaus Design Studio: Nothing Design Studio Client: Pon de Joy

Pondejoy is a Boston-based Mochi donut company. We designed an entire system that represents the ancient Korean culture and tradition in a modern way. The box design is inspired by the bojagi pattern creating a very distinct visual code. We choose GT Flexa as the primary font because of its extensive type design, allowing us to create a stretchy and crispy personality, appropriate to the attributes of a mochi donut.