Pour Perfectly

Content-Social/Viral/Promotional - Single

2020

Rethink
w: rethinkcanada.com

Winner: Rethink Client: Kraft Heinz Creative Director: Mike Dubrick, Joel Holtby Art Director: Hayley Hinkley Writer: Jacquelyn Parent Illustrator: Erin Maguire Producer: Alex Butt Production Coordinator: Spencer Houghton Producer: Narine Artinian Executive Creative Director: Aaron Starkman, Christina Yu Strategist: Julian Morgan, Sean McDonald Production Company: Fuze Reps, Crimson Fish Photographer: Adrian Armstrong Retoucher: Adora Beatty Editor: Dustin Gamble Post-Production: R+D Productions Grading: Alter Ego Colourist: Conor Fisher Audio House: Vapor Music Account Director: Amy Greenspoon, Kai De Bruyn Kops Account Manager: Sarah Shiff

The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.