Pour Perfectly

Packaging-Food - Single

2020

Rethink
w: rethinkcanada.com

Winner: Rethink Client: Kraft Heinz Creative Director: Mike Dubrick, Joel Holtby Art Director: Hayley Hinkley Writer: Jacquelyn Parent Illustrator: Erin Maguire Broadcast Producer: Alex Butt Production Coordinator: Spencer Houghton Print Producer: Narine Artinian Executive Creative Director: Christina Yu, Aaron Starkman Strategist: Julian Morgan, Sean McDonald Production Company: FUZE Reps, Crimson Fish Photographer: Adrian Armstrong Retoucher: Adora Beatty Editor: Dustin Gamble Post-Production Company: R+D Productions Grading: Alter Ego Colourist: Conor Fisher Audio House: Vapor Music Account Director: Amy Greenspoon, Kai De Bruyn Kops Account Manager: Sarah Shiff

The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.