Pour Perfectly

Packaging-Food - Single

2020

Rethink
w: rethinkcanada.com

The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.

Winner: Rethink
Client: Kraft Heinz
Creative Director: Mike Dubrick, Joel Holtby
Art Director: Hayley Hinkley
Writer: Jacquelyn Parent
Illustrator: Erin Maguire
Broadcast Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Executive Creative Director: Christina Yu, Aaron Starkman
Strategist: Julian Morgan, Sean McDonald
Production Company: FUZE Reps, Crimson Fish
Photographer: Adrian Armstrong
Retoucher: Adora Beatty
Editor: Dustin Gamble
Post-Production Company: R+D Productions
Grading: Alter Ego
Colourist: Conor Fisher
Audio House: Vapor Music
Account Director: Amy Greenspoon, Kai De Bruyn Kops
Account Manager: Sarah Shiff