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Pour Perfectly

Packaging-Food - Single

2020

The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.

Website: rethinkcanada.com

Winner: Rethink Client: Kraft Heinz Creative Director: Mike Dubrick, Joel Holtby Art Director: Hayley Hinkley Writer: Jacquelyn Parent Illustrator: Erin Maguire Broadcast Producer: Alex Butt Production Coordinator: Spencer Houghton Print Producer: Narine Artinian Executive Creative Director: Christina Yu, Aaron Starkman Strategist: Julian Morgan, Sean McDonald Production Company: FUZE Reps, Crimson Fish Photographer: Adrian Armstrong Retoucher: Adora Beatty Editor: Dustin Gamble Post-Production Company: R+D Productions Grading: Alter Ego Colourist: Conor Fisher Audio House: Vapor Music Account Director: Amy Greenspoon, Kai De Bruyn Kops Account Manager: Sarah Shiff

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