Small Business - Single
Design Studio: BangBang Art Director: Simon Laliberté Graphic Designer: Simon Laliberté Illustrator: Anne-Julie Dudemaine Project Coordinator: Marion Saint-Sernin Photographer: Robitaille Photo Client: Praline-Toi
Winning Website: bangbang.ca/en/portfolio/praline-toi
Praline-Toi is a brand of fine products developed from carefully selected ingredients created by its founder from Madagascar. The goal was to create a branding and a packaging based on its origins. Idea spark: how about channeling a funny, curious, and nut loving animal as the face of the brand identity? The lemur's large and fascinating eyes immediately charmed us. We saw the opportunity to use its large striped tail to discover the jar, in addition to being used as a way of sealing the lid.