MAKE LIGHT WORK OF EVERY TOW

Photo Illustration - Series

2016

Blue Hive

With best-in-class towing (31,200 lbs and 860 lb-ft of torque) the Ford Super Duty can tow almost anything with ease. To show that, we took extremely heavy objects typically pulled by trucks, and made them into inflatable featherweights.

Blue Hive
Executive Creative Director: Serge Pennings
Creative Direction: Allen Kwong
Art Direction: Marilyn Maitland
Writer: Neal Khosla
CGI & Retouching: Pierre Bourjo
Writer: Darrel Knight
Art Producer: Milan Stojanovic
Creative Direction: Jonathan Smith