President's Choice Children's Charity Rebrand

Public Service/Charity Design-Complete - Series

2020

john st.
w: johnst.com

President’s Choice Children’s Charity wanted to help solve the problem of child hunger in Canada. This necessitated a rebrand – from the logo and tagline to the voice, tone, colour palette and font across numerous applications. Kids who don’t get enough to eat in the morning are physically incapable of learning at school. So, we needed to bring food and education together. The new visual identity had to express the belief that a well-fed child has the foundation to learn, to grow, and to succeed.

Winner: john st.
Executive Design Director : Mooren Bofill
Design Director: Jacqueline Lane
Designer: Hannah Lee, Natalie Papanikolov, Michael Arnott
Copywriter: Angus Tucker, Liz Allemang
Illustrator: Hannah Lee
Chief Creative Officer: Angus Tucker
Client Service Director: Ryan O’Hagan
Account Supervisor: Anneke Van Den Hof, Jamie Faltl
Account Executive: Claudia Buckler
Chief Strategy Officer: Megan Towers
Strategist: Daavi Wolfson
Producer: Erin Feldman, Andrew Lagrave
Photography: Fransisco Gracia, JK Reps
Client: President's Choice Children's Charity