Pride Flagging

Content-Apps-Desktop - Single

2020

Rethink
w: rethinkcanada.com

As numerous Pride related events were taking place around the globe, the Emergence Foundation launched the first tool that automatically flags online homophobia. Pride Flagging is a Chrome Extension that scrubs Twitter for 50 hateful terms in 15 different languages, striking through them with the colours of the Pride Flag, the universal symbol for diversity and inclusion.

Winner: Rethink
Client: Fondation Émergence
Creative Director: Nicolas Quintal, Mike Dubrick
Art Director: Maxime Sauté
Writer: Xavier Blais, Mike Dubrick
Designer: Jake Lim, Shayne Tupper, Alex Fleming, Maxime Sauté
Executive Creative Director: Chris Staples, Ian Grais
Producer: Todd Harrison, Kyle Hicks
Strategist: Pascal Routhier
Developer: Brad Stapleton
Digital Artist: Alex Fleming
Account Director: Alex Lefebvre
Account Manager: Cendra Percy
PR: Victor Brunton
PR Agency: TöK Communications
PR: Éric Santerre, Samantha Williams