Young Blood Packaging Design - Series
Mosaic North America, Toronto, ON
Young Blood and Designer: Zoé Arseneau Client: Canopy Growth Executive Creative Directors: Dave Watson, Laura Serra Designer: Rae Drake Production Artist: Jennifer Conlon Project Manager: Margaret Gabriel Account Directors: Barrett Holman, Jeannette Williams Account Manager: Ashley Roberts
Canopy was planning on launching a new CBD beverage in the US and they needed a line of packaging that worked as hard on shelf as it did on Instagram. Our team was inspired by Quatreau's new tagline a wave of calm and created a visual language that reflects the product's benefit.