Entire Design Program
Winner: Rad Art Director: Charles Fortier Motion Graphics Artist: Charles Desmarais, Josselin Pfeuffer Creative Media Strategist: Gigi Huynh
Rad, Radio-Canada’s journalism lab, created a special program for the Canadian elections. Our goal: to reinvent the political campaign coverage. Our concept: 25 days, 25 contents to vote mindfully. We created an impactful visual signature that had to seduce our target with this (quite) unpopular topic. It was essential for us to conceptualize a strong, bold and surprising identity, in order to drive the attention of the younger voters, the political neophytes, as well as those who get bored when talking politics.