Play it by Ear Contest
Interactive Miscellaneous - Single
Company: Target Creative Director: Tom Murphy Creative Group Head: Kevan Kalyan, Dave Sullivan Digital Design Lead: Ryan Strickland Strategic Planner: Noel O'Dea JUNIOR DIGITAL DESIGNER / DEVELOPER: Thomas Tognacci Account Director: Ernie Brake Account Manager: Allison Daley Digital Producer: Vivian Tulk Junior Art Director: Amanda Blackwood
The “Play It By Ear” contest gave visitors a chance to ‘hold the baton’ and create their own sound tracked video in an effort to win prizes that included a trip to Newfoundland and Labrador. Entrants could select from more than 50 sounds (and accompanying video) using an intuitive drag-and-drop interface, and then export and share their composition without leaving the site.