Reskinning Queen Street West
Environmental/Signage - Campaign
With 100% natural ingredients, Consonant is a skincare company doing things differently. With a new flagship location opening on Toronto’s Queen Street West, we needed to earn the attention of shoppers in one of Canada’s most vibrant retail environments. So, we looked for inspiration outside the skincare category and found it on the streets. Dry, damaged and cracked, we used the street’s textures to frame up the skincare needs Consonant’s products are designed to treat.
Winner: Zulu Alpha Kilo Client: Consonant Skincare Chief Creative Officer: Zak Mroueh Creative Director: Gary Watson Design Director: Ryan Booth Art Director: Kevin Sato, Kyle Winsor, Manali Kulkarni Writer: Monika Leck, Ian Dunlop, Dylan Verwey Designer: Jack Curtis Account Team: Lisa Sousa Account Team : Nadine Arsenault, Skye Gandy Client: William Baker, Kristina Breckon, Jynessa Marczuk Studio Artist: Ashleigh O’Brien, Greg Heptinstall Agency Print Producer: Teresa Bayley Video Production: Kevin Corvetti, Molly Calkins : Rock-it Promotions PR Team: Kelly MacDonald, Myriam Tardif Photographer: Shereen Mroueh : Seamliss Graphics & Marketing Print Production: Steve Cowan