SAGA Grand Gin

Packaging-Beverages-Alcohol Entire Package - Series

2021

Paprika, Montreal, QC

Creative Director: Louis Gagnon Art Director: Daniel Robitaille Photographers: Leda & St.Jacques

Elaborated from grain to bottle, SAGA Grand Gin by Distillerie Grand Dérangement perpetuates the memory of the deported Acadians and pays tribute to the pioneers of New Acadia. The idea of a saga with its illustrious characters, whose identity is kept secret, gives the whole an enigmatic cachet. The faces, with their chiaroscuro contrasts, are hidden by an iridescent yellow wax. A contemporary design but with historical accents through the fine typography reminiscent of period newspapers.