Saintlo Brand Identity
Complete Brand Identity Program
Creative Director: Léo Breton-Allaire, Ugo Varin Lachapelle Art Director: Jean-Michel Mercier Designer: Mélina Gagné Typographer: Coppers and Brasses Account Director: Annie-Pier Bureau, Constance Delille Illustrator: Mathieu Dionne Photographer: Vincent Castonguay Motion Graphics Artist: Studio Nord-Est
Saintlo is an organization that owns 2 main hostels and is responsible for affiliates throughout the Quebec and Ontario region. The organization is part of the international youth hostel movement, originally created to fulfill an educational social mission under the principle that travel shapes youth. Saintlo is short for St Lawrence River. The lively visual identity adapts and highlights the unique character of each property, promotes local attractions and asserts leadership in group lodging.