ADC 96th Annual Awards

Design Miscellaneous - Single

2018

Sid Lee
w: sidlee.com

\Craft takes time\ inspired the design of this art piece-a pendulum/hourglass that alludes to the passage of time, and the time needed to master an artform. Through the art piece, which features a 96 shaped to look like the ADC logo, ADC's identity and Annual Awards Ceremony come to life. The lighting effects and moving quality were replicated in the brand's promotional material and at the 96th edition of its awards ceremony.

Sid Lee
Client: Art Directors Club
Creative Director: Simon Chenier-Gauvreau
Producer: Marie-Pier Lavoie-Sigouin
Videographer: Thomas Fortier
Experiential Technology Creative: Guillaume Cardell
Designer: Cloé Létourneau-Séguin
Realisation/ Editor: Simon Chenier-Gauvreau, Thomas Fortier
Creative Studio: Bonsoir Paris
Music/Sound: Appollo Studio