ADC 96th Annual Awards
Design Miscellaneous - Single
Alexandre Geoffrion (Sid Lee)
Sid Lee Client: Art Directors Club Creative Director: Simon Chenier-Gauvreau Producer: Marie-Pier Lavoie-Sigouin Videographer: Thomas Fortier Experiential Technology Creative: Guillaume Cardell Designer: Cloé Létourneau-Séguin Realisation/ Editor: Simon Chenier-Gauvreau, Thomas Fortier Creative Studio: Bonsoir Paris Music/Sound: Appollo Studio
\Craft takes time\ inspired the design of this art piece-a pendulum/hourglass that alludes to the passage of time, and the time needed to master an artform. Through the art piece, which features a 96 shaped to look like the ADC logo, ADC's identity and Annual Awards Ceremony come to life. The lighting effects and moving quality were replicated in the brand's promotional material and at the 96th edition of its awards ceremony.